West Wharf

Brooklyn’s latest luxury apartment, West Wharf, had a brand identity, but current and future residents needed to be able to navigate the building from the outside in. 


Strong Studio partnered with Dutch St Marketing on comprehensive signage, site surveys, collateral, and sub-branding to support amenity spaces and services.

SERVICES:

• ADA Compliance

• Amenity Branding

• Brand Guidelines

• Brochures

• Business Papers

• Elevator Screens

• Environmental Design

• Mechanicals

• Naming

• Print Collateral

• Signage

• Site Surveys

Aerial view of West Wharf in Brooklyn with waterfront views of Manhattan

• Sub-branding

• Vendor Management

• Video

• Wayfinding

Series of construction wall graphics designed by Strong Studio for West Wharf
A cyclist passes a construction wall with West Wharf graphics designed by Strong Studio
Vendors install window graphics at West Wharf
Series of West Wharf exterior lawn signs with custom dog icons
A West Wharf lawn sign with custom icons across from exterior parking signage

West Wharf’s amenity brand, Harbor House, had a logo but needed a robust and strategic system to differentiate 4+ floors of luxury amenities. 

Strong Studio created 16 sub-branding logos and more than 600 individual units of signage, ensuring consistency throughout each detail. 

Wellness, Work, and Play

The design system of logos and sub-branding for Harbor House
Variations of the Harbor House logo with custom icons significant to the amenity space
Over a dozen room signs, each with its custom logo and braille
Screenshots of the implementation process for over 600 units of West Wharf signage
Animation showing the different wayfinding and restroom signage throughout Harbor House
Animation showing the different wayfinding and restroom signage through Harbor House’s four floors
Custom icons created for events at Harbor House

Pet Spa

Strong Studio created the name, logotype, and interior graphics for West Wharf’s latest amenity, a pet spa. W.Woof. is covered in floor-to-ceiling vinyl graphics, including a custom mural and media wall. It’s a real treat.

Pet Spa floorplan and key wall graphics
Animation of installed graphics in the pet spa