160 Central Park West
Strong Studio developed the new name and brand for the Fourth Universalist Society’s events business. The result, 160 Central Park West, highlights the landmarked building’s iconic Upper West Side location and its reputation for inclusivity and excellence.
SERVICES:
• Animation
• Brand Guidelines
• Brand Implementation
• Floor Plans
• Logo Design
• Naming
• Website Design
• Website Development
• Vendor Management
Location, Location, Location
We began the rebrand of the 125-year-old landmarked building by naming it 160 Central Park West, using its iconic street address to distinguish the events business from the Universalist Society. The new name emphasizes the prime Upper West Side location and proximity to Central Park.
Creating Digital Spaces
Strong Studio designed a custom Squarespace website for the venue, complete with updated floor plans and features for event details and booking inquiries.
Building the Foundation
A versatile, memorable logo was designed to work across all colors and contexts. The brand rollout included collateral such as outdoor advertising, social media marketing, and event signage.
