Baughman Kroup Bosse

Strong Studio rebranded JFB Legal as Baughman Kroup Bosse (BKB) and implemented the new brand across print, digital, social, and environmental touchpoints.

SERVICES:

• Brand Guidelines

• Brand Implementation

• Collateral

• Copywriting

• Logo Design

• Motion Graphics

• Presentations

• Social Media Strategy

• Social Media Templates

• Signage

• Stationery

• Website Design

• Website Development

• Vendor Management

• Video

A white Baughman Kroup Bosse logo on top of a blue-tinted image of the New York and Norfolk skylines

Renovating an Icon

The brand equity of the existing shield and color palette was carried over into the rebrand with a modern update.

The logo comprises three forms, each building upon the other to create a peak that visually continues to grow beyond the mark. It is paired with a traditional serif typeface to create an approachable and elegant mark with a solid foundation.

Before and After the JFB Legal logo, now Baughman Kroup Bosse
Detailed breakdown of the BKB logo anatomy and typefaces

Continuous. Consistent. Branded.

Strong Studio set BKB up for success by implementing the new brand across all communication channels, from brand guidelines to signage and everything in between.

Overview of the BKB brand guidelines, including logo variations, usage, and brand assets
Rotating animation of BKB collateral, including office signage and business cards
Rotating animation of BKB collateral, including memo pads and stationery

Hitting Refresh

Strong Studio designed and developed a modern, clean website with custom CSS and video that celebrates the firm’s continued growth.

Overview of BKB's website design and pages
itemap and wireframes for the BKB website designed by Strong Studio
Overview of BKB’s social media strategy

Breaking into Newsfeeds

Strong Studio’s social media strategy and design campaign gave BKB brand visibility while highlighting the firm’s practice areas. The social media plan included competitive analysis, design recommendations, keywords, headlines, and a content calendar.

Collage and scrolling animation of social media graphics for BKB’s LinkedIn

Ready, Set, Launch!

To celebrate the BKB brand update, the firm’s clients and friends were invited to a launch party at Peak NYC at Hudson Yards. Strong Studio provided event design services, including menus, signage, and gift bag swag.

Post-launch, we created a branded gift box for BKB’s clients, including a custom coffee label and insert.

Ice sculpture of the BKB logo from the branding launch party at Peak
Collateral and gift bag swag designed for BKB’s brand launch party
Credentials lanyard designed for BKB’s events
Gift box and insert for BKB’s corporate clients