Empire State Ride

The Empire State Ride is a seven-day, 550+ mile cycling adventure across the beautiful state of New York to raise money for Roswell Park Comprehensive Cancer Center. This one-of-a-kind experience begins in New York City, heads north to the state’s capital, Albany, then takes a left turn and rides to Niagara Falls.

Strong Studio is proud to donate its time and talents to the ESR, taking the lead in designing the official ESR jerseys, signage, collateral, and fundraising materials.

SERVICES:

• Advertising

• Apparel Design

• Branding

• Collateral

• Cycling Kit Design

• Environmental Design

• Fundraising Graphics

• Logo Design

• On-site Volunteering

• Signage

• Template Design

• Trailer Wrap

• Vendor Management

One hundred cyclists smiling in their custom jerseys at the end of the 500+ mile ESR ride in Niagara Falls, New York
Rotating jerseys and kit from 2018 through 2025

  • The Empire State Ride is very personal to me. Growing up in Western New York, I knew of Roswell Park because far too many of my family members were patients. I am honored to be an ESR rider and am proud that Strong Studio is a part of this phenomenal event.

    Matthew Strong
    Principal & Creative Director,
    Strong Studio

  • Collectively our story will be one that ends cancer as we know it. I am so grateful for the contributions that Strong Studio continues to make in this impactful story.

    Terry Bourgeois
    Founder,
    Empire State Ride To End Cancer

  • The “ONE MISSION” made such a statement. And, the survivor sleeve surpassed all expectations. Everyone was SO proud to wear their jerseys. Thank you for adding to the success of the 10th anniversary.

    Mackenzie Giancarlo
    Sr. Fundraising Manager,
    Roswell Park Comprehensive Cancer Center

  • Not sure how you do it but you raise the bar every year!! Thank you so much for your incredible contribution to our successful ride and raising over $10 million!!

    Steve Mars
    Cancer Survivor & Steering Committee Chair,
    Empire State Ride To End Cancer

Not Just Jerseys

Over the years, Strong Studio has also created new event branding, additional signage, collateral, and fundraising materials to raise awareness close to home and afar.

Custom RV trailer wrap for the Empire State Ride
Animation showing all sides of the ESR RV trailer wrap
Various print and digital advertisements for the Empire State Ride
Empire State Ride Long Island logo
Empire State Ride Thank You logo
Empire State Ride Hudson Valley logo
Various Empire State Ride T-Shirt designs

Join the Fight

For more information about how to be a part of the Empire State Ride To End Cancer as a cyclist, volunteer, or donor, please visit empirestateride.com.

To learn more about the Roswell Park Comprehensive Cancer Center, please visit roswellpark.org.

All the cycling jersey designs from 2025 to 2018