Empire State Ride

The Empire State Ride is a seven-day, 550+ mile cycling adventure across the beautiful state of New York to raise money for Roswell Park Comprehensive Cancer Center. This one-of-a-kind experience begins in New York City, heads north to the state’s capital, Albany, then takes a left turn and rides to Niagara Falls.

Strong Studio is proud to donate its time and talents to the ESR, taking the lead in designing the official ESR jerseys, signage, collateral, and fundraising materials.

SERVICES:

• Advertising

• Apparel Design

• Branding

• Collateral

• Cycling Kit Design

• Environmental Design

• Fundraising Graphics

• Logo Design

• On-site Volunteering

• Signage

• Template Design

• Trailer Wrap

• Vendor Management

One hundred cyclists smiling in their custom jerseys at the end of the 500+ mile ESR ride in Niagara Falls, New York
Animation showing ESR riders in various jersey designs across from a testimonial from Matthew Strong that says, “Growing up in Western New York, I knew of Roswell Park because far too many of my family members were patients.”
Animation featuring the different cycling kit designs from 2024 to 2018
Animation showing ESR riders in various jersey designs across from a testimonial from ESR’s founder, Terry Bourgeois, that says, “I am so grateful for the contributions that Strong Studio continues to make in this impactful story.”
Primary jersey designs for the 2024 Empire State Ride, with “One Mission” on the front and “To End Cancer” on the back
Process sketches for the Empire State Ride 10-year logo
Animation showing the 2024 alternate jersey, which features a colorful burst
Second alternate jersey for 2024, including a women’s sleeveless racerback
Primary jersey designs for the 2023 Empire State Ride, with a “true grit” gravel texture
Animation showcasing ESR riders in their 2023 jersey designs throughout the New York state ride
Animation featuring the 2023 alternate jersey, inspired by different colored cancer ribbons, offered in men’s and women’s sleeveless racerback
Primary jersey designs for the 2022 Empire State Ride, with elevation for the 500+ mile ride serving as the graphic elements on the front and back
Animation showing the 2022 alternate jersey, which features an argyle landscape pattern, offered in men’s and women’s sleeveless racerback
ESR cyclists in their 2021 primary jerseys
Animation showing Empire State ride cyclists in their 2021 primary jerseys
The 2021 alternate jersey, which features colorful ribbons inspired by New York’s topography
Additional 2021 alternate jersey, which features a retro orange and blue design, offered in men’s and women’s sleeveless racerback
Process sketches for the Empire State Ride Excelsior badge, which will be featured on jerseys for riders who fundraised $10,000 or more
Animation showing top Empire State ride fundraisers in their Excelsior jerseys
Primary jersey designs for the 2020 Empire State Ride, with New York towns from the 500+ mile journey serving as the graphic elements on the front and back
Animation featuring the 2020 ESR cycling kit
Animation showcasing ESR riders in their 2020 jersey designs throughout the New York state ride
Animation showcasing ESR riders in the 2020 alternate jersey designs, which features New York City and Niagara Falls bridges
Process sketches and artwork for the 2019 primary jerseys, which feature a custom illustration of the Statue of Liberty and Niagara Falls
ESR cyclists in their 2019 primary jerseys
Animation of ESR riders in their 2019 alternate jerseys, across from a testimonial from cyclist Nicholas Robson, which reads, “The inspirational design that Strong Studio creates is the strength and passion the cyclists of the Empire State Ride...”
Key artwork for the 2018 jerseys, which features seven skylines in atmospheric perspective from stops along the Empire State Ride
Animation showing process sketches and the finished design for the 2018 primary Nexa jersey
An ESR cyclist looks out at the starting line in their 2018 primary jersey
Testimonial from cancer survivor and cyclist Maria Thor, who says, “I am so blessed to ride my bike to raise money in honor of my loving parents and for all the men, women, and children in the fight against cancer. Let’s win this fight together!”
The 2018 alternate jersey, which features a gradient and the different stops along the journey

Fight Like Janice

Cyclists on the Empire State Ride often dedicate each day to a person fighting or surviving cancer or to those who lost their battle. In 2019, several riders dedicated Day 5 to Janice Sally Czosek Hetrick, a fellow rider and cancer survivor. Janice has participated in hundreds of athletic events to celebrate life and inspire others, and she is always sporting her iconic, not-so-subtle pink gear.

We had the privilege of illustrating and designing the cycling jersey dedicated to Janice’s day and all her accomplishments.

Artwork for “Fight Like Janice,” a custom jersey design dedicated to ESR rider and cancer survivor Janice Sally Czosek Hetrick
Animation showing cyclists proudly wearing their “Fight Like Janice” jerseys on the Empire State Ride

Not Just Jerseys

Over the years, Strong Studio has also designed signage, collateral, and fundraising materials to raise awareness close to home and afar.

Custom RV trailer wrap for the Empire State Ride
Animation showing all sides of the RV trailer wrap
Various print and digital advertisements for the Empire State Ride
Animation of the Empire State Ride t-shirt design

Join the Cause

For more information about how to be a part of the Empire State Ride To End Cancer as a cyclist, volunteer, or donor, please visit empirestateride.com.

To learn more about the Roswell Park Comprehensive Cancer Center, please visit roswellpark.org.

Different cycling jersey designs from 2024 to 2018