Chesterfield Estate

Strong Studio created a modern logo and community-focused brand ecosystem for Chesterfield Estate that is designed to grow and evolve with their expanding services and offerings.

SERVICES:

• Brand Implementation

• Collateral

• Copywriting

• Logo Design

• Maps

• Merchandise

• Naming

• Signage

• URL Audit

• Website Design

• Website Development

• Vendor Management

A white Chesterfield Estate logo overlaid on an aerial image of the estate in Great Barrington in the Berkshire mountains

What’s in a Chestnut?

We crafted a vibrant, dynamic logo that blends seamlessly with the estate’s natural beauty. Inspired by the chestnut trees that give the estate its name, the icon reflects the rolling hills and colorful landscapes of The Berkshires, the lively spirit of Great Barrington, and captures the essence of both the place and its community.

A multicolor orange, pink, blue, and green Chesterfield Estate logo
Rotating animation of the various vertical, horizontal, and stacked Chesterfield Estate logo formats
Conceptual anatomy of the Chesterfield icon and the logo embossed in a red wax seal
Visual progression of the branding concept, which is inspired by chestnuts
Detailed breakdown of the Chesterfield logo anatomy and typefaces

Seasons of Change

Strong Studio constructed an adaptive brand that reflects the four seasons of New England.

The Spring, Summer, Autumn, and Winter versions of the Chesterfield Estate logo on top of an overhead image of the estate forests throughout different times of the year
The Spring, Summer, Autumn, and Winter color versions of the Chesterfield Estate logo

Brand Elements

Strong Studio designed a signage and wayfinding system to navigate the 46-acre estate and support brand awareness.

The primary signage is inspired by the organic shapes of the rolling mountains on the horizon, while the secondary wayfinding highlights the colors of local foliage.

Design mock up of the Chesterfield Estate welcome sign
Design mock up of a secondary welcome sign and demonstration of the color-coded system
Secondary signage for the various color-coded buildings at Chesterfield Estate

Merchandise

We created a range of products for both on- and off-site use, capturing the brand's vibrant and modern aesthetic.

Animation of various collateral and apparel to support Chesterfield Estate
Overview of Chesterfield Estate’s website design and pages

Digital Footprint

Strong Studio designed and developed a custom Squarespace website to track Chesterfield Estate’s renovations and press.

Animation of custom icons and graphics for the Chesterfield Estate website