CLARK / BARNES

Strong Studio and Dutch St Marketing collaborated on the rebrand of a Seattle-based architecture firm, CLARK / BARNES. In addition to undertaking a brand analysis and brand extension, Strong Studio revitalized the firm’s website, social media, and collateral. 

SERVICES:

• Brand Analysis

• Brand Implementation

• Brochures

• Copywriting

• Leasing Flyers

• Motion Graphics

• Print Collateral

• Social Media

View of Seattle from a building designed by Clark / Barnes on South Lake Union

• Visual Identity

• Voice + Tone

• Website

Problem / Solution

Strong Studio employed the angle of the logo to act as a divider between the names and a distinctive brand element. 

We also introduced textural photography to the brand system to both differentiate business sectors and provide the firm authenticity and approachability.

Animation showing the addition of the slash, pulled from an existing angle found within the logo
Animation showing the creation of the C/B icon that can also house textural photography
Clark / Barnes Brand Guideline

Form / Function

Strong Studio applied the new visual identity system to the CLARK / BARNES website, including a restructured sitemap with additional pages to better navigate the firm’s portfolio and services. 

This dynamic, tactile refresh was also applied to social media and email marketing templates.

Clark / Barnes website sitemap to demonstrate the textural photography system
Clark / Barnes website
Clark / Barnes email headers and social post carousel
Clark / Barnes Z-fold print brochures for various services

Macro / Micro

Strong Studio showcased CLARK / BARNES’ range of work through expertly designed collateral including brochures, proposals, and construction signage.

Clark / Barnes construction signage on site