Well&

Well& is the Durst Organization’s amenity brand, known for its Frank Gehry cafeteria, lush cocktail bar, state-of-the-art conference rooms, and curated events. Strong Studio refreshed and maintained the revolving door of monthly assets.

SERVICES:

• Animation

• Advertisements

• Brochures

• Collateral

• E-Blasts

• Event Calendars

• Elevator Screens

• Flyers

• Intranet Assets

• Invitations

• Menus

• Postcards

• Posters

• Signage + Wayfinding

• Social Media Calendars

Times Square Hospitality

Strong Studio constructed a minimalist, modern aesthetic for the menus, catering packages, and tableware sprinkled throughout the 15,000+ square foot space.

Much like the Manhattan skyscraper it is housed in, Well& advocates for sustainability, wellness, and community across its physical and digital programs.

Events & Venues

Strong Studio designs the print and digital calendars for the Well& monthly bespoke events.

The full suite of visuals is distributed throughout the fourth floor, and includes printed postcards and flyers, digital intranet and iPad screens, Mailchimp e-blasts, and social media assets.

Classes & Cocktail Hours

Strong Studio designs the assets for each monthly event, including Captivate elevator screens, Intranet PDF, iPad screens, and animated gifs for the onsite Newsstand.

Seasons & Signage

Strong Studio composed a series of seasonal collages to establish the Well& brand and add visual interest upon entering the space.