Pie in the Sky
Pie in the Sky Bakery needed a sophisticated and delicious look to expand sales to larger supermarkets and specialty stores. Strong Studio’s clean, modernized logo and retail packaging highlighted the brand’s fresh, natural, and gluten-free recipe.
SERVICES:
• Branding
• Business Cards
• Collateral
• Copywriting
• Coupons
• Digital Advertising
• E-Commerce
• Package Design
• Photo Direction
• Sales Decks
• Sell Sheets
• Seller Assets
• Social Media
• Website Design
• Website Development
Taking Flight
Pie in the Sky Bakery’s existing branding failed to convey the premium quality of its products and flavors. After surveying the competitive landscape and differentiation factors, Strong Studio whipped up a clean, modernized logo that maintained a touch of the legacy brand’s whimsy.
Dessert for One
The cornerstone of Pie in the Sky Bakery is their miniature Key Lime pies and authentic New York-Style cheesecakes – both of which are inspired by founder David Segal’s childhood.
As their product line began to expand with fruit-flavored cheesecakes, their retail packaging needed to highlight a diversity of fresh, natural, and gluten-free ingredients in a cohesive way.
Growth Is Sweet
Following a 40% increase in Whole Foods sales after rebranding, Pie in the Sky Bakery began to expand its product portfolio.
Breaking from the dessert vertical, the company added a line of savory egg frittatas as well as crunchy, gluten-free biscotti for dipping at teatime.
Icing on the Cake
To accompany the rebrand, Strong Studio created a custom Squarespace e-commerce website. The brand overhaul was also applied to retail sell sheets, trade show banners, and business papers.
