Bantam Bagels

Before its launch into 7,700 Starbucks locations nationwide, Bantam Bagels partnered with Strong Studio to create a cohesive and professional identity for its growing brand.

SERVICES:

Advertising

Bilingual Packaging

Branding

Copywriting

Coupons

E-commerce

Food Truck Design

In-Store Signage

Illustration

Logo Design

Menu Design

Package Design

Photo Direction

Sell Sheets

Seller Assets

Shelf Tags & Talkers

Social Media Graphics

Trade Shows

Wall Mural

Website Design

Bantam Bagels logo overlaid on top of a cutting board with mini stuffed bagels

The Perfect Package

After Shark Tank, Bantam Bagels faced their biggest challenge yet — breaking into the supermarket aisle.

To compete with household names in the frozen breakfast category, Strong Studio created a line of packaging that highlighted key differentiation factors: high-quality ingredients, mouth-watering taste, and a unique twist on a real-deal New York City bagel.

Bantam Bagels expanded to three product lines in over 20,000 retail doors, including Target, Stop and Shop, Wegmans, Kroger, and Costco.

Rotating animation of the different Bantam Bagel packaging SKUs

The Bantam Hustle

Bantam Bagels were becoming an on-the-go breakfast staple across households nationwide, so much so that the business sold for $34 million to the T. Marzetti Company.

Strong Studio redesigned the website, along with marketing and social promotions, to keep up with the demand and innovation of a growing company.

Video animation of the Bantam Bagels homepage design

Talking Shop

To help tell the Bantam story and celebrate the company’s New York City authenticity, Strong Studio created a catalog of custom, hand-drawn illustrations for their flagship Bleecker Street shop.

The illustrations tied the overall shop elements – storefront, interior, menu, and merchandise – into a cohesive space where locals, tourists, and friends come together to share a bite of New York.

Watch the Strong Studio Team paint the Bantam Mural, here!

Custom coffee cup designs featuring handdrawn illustrations for the Bantam Bagels cafe and store

Honk If You Love Bagels

Bantam Bagels took to the road and began hand-delivering their New York City bagels nationwide.

#BantamMobile — decked out with hand-drawn illustrations from the shop — featured a custom food truck design and props.

People approaching the Bantam Bagels food truck, fully wrapped in a red and gold design with custom illustrations
Flat artwork showing all four sides of the Bantam Bagels food truck design