Hello

Established in 2006, Strong Studio NYC LLC is a brand-focused graphic design agency. We create distinctive design through identity, print, digital, packaging, and environmental design.

Logos

How do you represent your entire brand with a single mark? Research, brains, talent and execution. And sweat...gross.

Print

We are passionate about great print design, and so are our clients. Sorry, trees.

Digital

From the smallest web banner to the biggest e-commerce site, we consider every pixel and platform.

Icons & Infographics

Are your words too wordy? Your stock photos too stocky? Let us illustrate your message with simple, clean, and to-the-point icons and infographics.

Dimensional

When two dimensions just aren't enough, we apply our branding expertise to package design, product development, signage, and wayfinding. Fourth dimension design coming soon!

CASE STUDY:

Pie in the Sky

They make delicious, gluten-free pies in Colorado. We make their sweet graphic design in New York City.

Overview
Services
Business Papers
Logo
Packaging
Sell Sheets
Website Design
Website Development
Challenge

This small, gluten-free baking company had an outdated look that did not match the high-quality of its product. In order to expand its sales to larger supermarkets and specialty stores, the brand's tone and voice needed a sophisticated and delicious look.

Solution

Strong Studio evaluated Pie In The Sky's market positioning both locally and nationwide before embarking on a full brand overhaul. We began by updating the logo to a modern, sophisticated mark that still retains a touch of whimsy. Next, we tackled the packaging for the sweet and savory pies, which are the cornerstone of the baking company's business. The packaging highlights the fresh and gluten-free ingredients and establishes a cohesive look across the entire product line. This visual language is carried over to the website.

Results
Since our involvement with updating the visual, our sales have grown over 40%.
CASE STUDY:

NY Academy of Sciences

Strong Studio brings its left brain of creativity to the right brain world of the New York Academy of Sciences, to help advance science, technology, and society worldwide.

Overview
Services
Brand Management
Digital Marketing
Event Collateral
Infographics
Marketing Collateral
Membership Guide
Presentations
Print Collateral
Publications
White Papers
Challenge

The New York Academy of Sciences asked Strong Studio to evaluate and update their print collateral with the goal of creating a modern, clean, and cohesive design. With 20,000 members ranging from college students to retired scientists from 100 countries, the look and feel needed to appeal to a wide audience while retaining core branding elements.

Solution

Beginning with their 12-page At A Glance folder, Strong Studio revamped the Academy's brand with a more modern typeface, color palette, clean layout and page hierarchy. One of the big challenges was the lack of dynamic photography, which Strong Studio solved by introducing supporting infographics and icons to add visual elements to the page and punctuating the often dense text. Strong Studio continues to work with the Academy of Sciences on a daily basis, updating and maintaining their refreshed brand.

Results
I can't tell you how greatly we appreciate your work, it's all simply wonderful. Thank you!
CASE STUDY:

The New York Times

Yes, they have a store, and we helped brand it.

Overview
Services
Catalog
Holiday Booth
Microsite
Print & Digital Advertising
Product Development
Social Media
Challenge

Since its launch in 1998, the New York Times Store has continued to grow into an important revenue-generating brand extension. In an effort to appeal to a broader market and elevate the shopping experience, the Store asked Strong Studio to update the look and feel of its online marketplace and print and digital advertising.

Solution

Beginning with a Holiday Gift Guide, Strong Studio revamped the Store's print and digital holiday campaign with a polished aesthetic that organized its eclectic offerings in a clean, modern environment. We then extended the look beyond the holidays to its daily newspaper and digital advertising, including eblasts, web banners, and multi-page print advertisements. Strong Studio continues to work with The New York Times Store on new product development.

Results
Your designs are great yet again, many thanks and keep 'em comin'!

About

At Strong Studio, we bring our extensive experience and passion for design to every project.

Matthew Strong

principal | creative director

Matthew founded Strong Studio in 2006. Prior to establishing the company, he served as the Senior Creative Director for Madison Square Garden, overseeing and creating season identities for the New York Knicks and New York Rangers as well as designs for Radio City Music Hall. He began his professional career at SME Branding where he helped develop and extend brands for the NFL, NBA and MLB.

In 1999, Matthew graduated from Pratt Institute with highest honors from the Communications Design department where he has been teaching Package Design and Graphic Design since 2004. Matthew is also a member of the American Institute of Graphic Arts (AIGA).

Linda Sue Strong

brains of the operation

Linda is responsible for the day-to-day project and budget management, working with the design team on brand consistency and workflow. Linda is also Strong Studio's in-house copywriter, creating headlines and establishing brand voices for several of Strong Studio's clients including The New York Times and Benjamin Moore.

A graduate of The Cooper Union for the Advancement of Science and Art, Linda began her career designing print and environmental graphics for the arts and entertainment industry including The New York Philharmonic, Carnegie Hall, and American Theatre. Linda later obtained her law degree from the Benjamin N. Cardozo School of Law where she specialized in intellectual property law. After several years as a litigator, she returned to the design industry to help manage and grow Strong Studio.

Kate

designer | cat collector

Cats, Cats, Cats, Cats, Cats, Cats, The Hunger Games, Cats, Cats, Cats, Cats, Cats, Cats, Cats, Cats, Cats, Cats, The Hunger Games, Cats, Cats, Cats, Cats.

Sam

designer extraordinaire

Sam arrived in NYC via Michigan. He has an affinity for hip hop, pop punk, fancy socks, comic books and can out-quote you on "The Office." That's what she said.

Caitlyn

designer | studio agent

A City Slicker by way of Texas, Caitlyn enjoys the simple things in life including fire-escapes, knitting, heavy blues music, and long walks down Atlantic Avenue, y'all.

Alyssa

designer of things

When not feeding her love for design, Alyssa enjoys exploring NY secrets, frequenting local concerts, and eating diner omelettes.

We work with great companies

American Express
Amsale
BBC
Ben Applebaum Foundation
Benjamin Moore & Co.
Brew Café
Brooklyn School of Language
btr
Cactus Language School
Condé Nast
Criteo
DailyMail.com
Dash
Defy Ventures
ESPN
Extreme Linen
Galison & Mudpuppy
Human Condition
Intel Clubhouse
Laser Talent Group
Madison Square Garden
Major League Baseball
The New York Liberty
The New York Knicks
The New York Rangers
The New York Times
NY Academy of Sciences
New York University
Original Pancake House
Pie in the Sky Bakery
Pure Insurance
Prince Media Company
Radio City Music Hall
Redkite Technologies
Seward Park Cooperative
Seward Park Conservancy
Silverline CRM
Society of Cosmetic Chemists
Starwood Hotels
Walker Malloy & Co. Inc.
hello@strongstudio.com
Studio: (646) 873-7641

222 Broadway, 18th Fl.
New York, NY 10038